http://www.jasonsearcy.com Jason Searcy | Copywriter Sat, 28 Jan 2012 00:06:03 +0000 http://www.jasonsearcy.com en http://www.jasonsearcy.com/Blog-1 http://www.jasonsearcy.com/following/jasonsearcy.com/Blog-1 Sat, 28 Jan 2012 00:06:03 +0000 Jason Searcy | Copywriter 2603313 <img src="http://payload15.cargocollective.com/1/3/110980/2603313/LIFT_logo_redux_2012_just_letters.png" border="0" width="288" height="151" width_o="288" height_o="151" src_o="http://payload15.cargocollective.com/1/3/110980/2603313/LIFT_logo_redux_2012_just_letters_o.png" align="left" /> http://www.jasonsearcy.com/Videos http://www.jasonsearcy.com/following/jasonsearcy.com/Videos Sat, 14 Jan 2012 00:23:13 +0000 Jason Searcy | Copywriter 1500410 A three-month time lapse project featuring a cayenne pepper plant (and a little something extra). "Space Peppers" Fun with Final Cut at the VCU Brandcenter. "Be Young" "The Creeper" http://www.jasonsearcy.com/Lawn-Ornaments-of-the-Rich http://www.jasonsearcy.com/following/jasonsearcy.com/Lawn-Ornaments-of-the-Rich Sat, 14 Jan 2012 00:23:11 +0000 Jason Searcy | Copywriter 1467364 "Lawn Ornaments of the Rich" is an idea for a coffee table book that highlights two of the most ridiculous types of excess in America. <img src="http://payload.cargocollective.com/1/3/110980/1467364/LOOTR_title_720.jpg" border="0" width="720" height="474" width_o="1033" height_o="681" src_o="http://payload.cargocollective.com/1/3/110980/1467364/LOOTR_title_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467364/LOOTR_text_720.jpg" border="0" width="720" height="468" width_o="900" height_o="586" src_o="http://payload.cargocollective.com/1/3/110980/1467364/LOOTR_text_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467364/LOOTR_mammoth_720.jpg" border="0" width="720" height="469" width_o="1533" height_o="1000" src_o="http://payload.cargocollective.com/1/3/110980/1467364/LOOTR_mammoth_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467364/LOOTR_garden_720.jpg" border="0" width="720" height="470" width_o="900" height_o="588" src_o="http://payload.cargocollective.com/1/3/110980/1467364/LOOTR_garden_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467364/LOOTR_butler_small.jpg" border="0" width="370" height="494" width_o="370" height_o="494" src_o="http://payload.cargocollective.com/1/3/110980/1467364/LOOTR_butler_small_o.jpg" align="left" /> http://www.jasonsearcy.com/AFIT-PAC http://www.jasonsearcy.com/following/jasonsearcy.com/AFIT-PAC Sat, 14 Jan 2012 00:23:10 +0000 Jason Searcy | Copywriter 1467368 AFIT-PAC is a political action committee that helps keep foreign car dealers in the U.S. competitive by promoting free trade. To garner support, the organization sent brochures to dealers--its only source of funding. <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 1.jpg" border="0" width="596" height="898" width_o="596" height_o="898" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 2.jpg" border="0" width="596" height="898" width_o="596" height_o="898" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 3.jpg" border="0" width="599" height="898" width_o="599" height_o="898" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 4.jpg" border="0" width="596" height="897" width_o="596" height_o="897" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 5.jpg" border="0" width="597" height="897" width_o="597" height_o="897" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 6.jpg" border="0" width="597" height="896" width_o="597" height_o="896" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 7.jpg" border="0" width="596" height="897" width_o="596" height_o="897" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 8.jpg" border="0" width="596" height="898" width_o="596" height_o="898" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 9.jpg" border="0" width="596" height="899" width_o="596" height_o="899" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 10.jpg" border="0" width="596" height="897" width_o="596" height_o="897" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 11.jpg" border="0" width="598" height="900" width_o="598" height_o="900" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 12.jpg" border="0" width="595" height="897" width_o="595" height_o="897" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_1 12_o.jpg" align="left" /> An alternate version of the same project. <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 1.jpg" border="0" width="596" height="897" width_o="596" height_o="897" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 2.jpg" border="0" width="597" height="897" width_o="597" height_o="897" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 3.jpg" border="0" width="597" height="897" width_o="597" height_o="897" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 4.jpg" border="0" width="596" height="897" width_o="596" height_o="897" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 5.jpg" border="0" width="597" height="897" width_o="597" height_o="897" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 6.jpg" border="0" width="596" height="896" width_o="596" height_o="896" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 7.jpg" border="0" width="597" height="896" width_o="597" height_o="896" src_o="http://payload.cargocollective.com/1/3/110980/1467368/AFIT-PAC_Brochure_2 7_o.jpg" align="left" /> http://www.jasonsearcy.com/Seattle-Cinerama-Theatre http://www.jasonsearcy.com/following/jasonsearcy.com/Seattle-Cinerama-Theatre Wed, 11 Jan 2012 23:24:37 +0000 Jason Searcy | Copywriter 1433697 The Seattle Cinerama Theatre focuses on classic films and a rich movie-going experience. <img src="http://payload.cargocollective.com/1/3/110980/1433697/Cinerama_1_NEW.jpg" border="0" width="425" height="550" width_o="425" height_o="550" src_o="http://payload.cargocollective.com/1/3/110980/1433697/Cinerama_1_NEW_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1433697/Cinerama_2_NEW.jpg" border="0" width="425" height="550" width_o="425" height_o="550" src_o="http://payload.cargocollective.com/1/3/110980/1433697/Cinerama_2_NEW_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1433697/Cinerama_3_NEW.jpg" border="0" width="425" height="550" width_o="425" height_o="550" src_o="http://payload.cargocollective.com/1/3/110980/1433697/Cinerama_3_NEW_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1433697/Cinerama_4_NEW.jpg" border="0" width="425" height="550" width_o="425" height_o="550" src_o="http://payload.cargocollective.com/1/3/110980/1433697/Cinerama_4_NEW_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1433697/Cinerama_5_NEW.jpg" border="0" width="425" height="550" width_o="425" height_o="550" src_o="http://payload.cargocollective.com/1/3/110980/1433697/Cinerama_5_NEW_o.jpg" align="left" /> http://www.jasonsearcy.com/Maximum http://www.jasonsearcy.com/following/jasonsearcy.com/Maximum Tue, 10 Jan 2012 05:07:43 +0000 Jason Searcy | Copywriter 2576977 Navigating a new language is tough, especially when that new language is wholesale insurance. With the assistance of a few fluent speakers, I helped write content for Maximum’s website during the company’s rebranding. <img src="http://payload13.cargocollective.com/1/3/110980/2576977/Max_home_720.png" border="0" width="720" height="544" width_o="897" height_o="678" src_o="http://payload13.cargocollective.com/1/3/110980/2576977/Max_home_o.png" align="left" /> http://www.jasonsearcy.com/ACS http://www.jasonsearcy.com/following/jasonsearcy.com/ACS Fri, 20 May 2011 01:47:50 +0000 Jason Searcy | Copywriter 1472162 American Contracting Services is a high-end contracting company that serves the Baltimore area. The following brochure was handed out at trade shows and given to prospective clients. The message: “when life changes, ACS can help you change with it.” <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 1_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 2_720.jpg" border="0" width="720" height="513" width_o="803" height_o="573" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 3_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 4_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 5_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 6_fix_720.jpg" border="0" width="720" height="518" width_o="798" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 6_fix_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 7_720.jpg" border="0" width="720" height="518" width_o="799" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 8_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 9_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 10_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 11_720.jpg" border="0" width="720" height="518" width_o="799" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 12_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 13_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 14_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 15_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 16_720.jpg" border="0" width="720" height="516" width_o="801" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 17_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 17_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 18_720.jpg" border="0" width="720" height="516" width_o="801" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 18_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 19_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 19_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 20_720.jpg" border="0" width="720" height="517" width_o="800" height_o="575" src_o="http://payload.cargocollective.com/1/3/110980/1472162/ACS_Brochure_small 20_o.jpg" align="left" /> We also created radio ads to spread awareness of ACS among people in the market to remodel. &#9835; Marriage.mp3 http://dl.dropbox.com/u/56331356/Marriage.mp3 &#9835; Showdown.mp3 http://dl.dropbox.com/u/56331356/Showdown.mp3 http://www.jasonsearcy.com/Bubba-Burger http://www.jasonsearcy.com/following/jasonsearcy.com/Bubba-Burger Thu, 12 May 2011 04:45:23 +0000 Jason Searcy | Copywriter 1433726 As a leading producer of frozen hamburgers, Bubba Burger has the perfect personality to brand their quick-cooking product as “spontaneous beef.” <img src="http://payload.cargocollective.com/1/3/110980/1433726/Bubba_burger_CC_1.jpg" border="0" width="460" height="661" width_o="460" height_o="661" src_o="http://payload.cargocollective.com/1/3/110980/1433726/Bubba_burger_CC_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1433726/Bubba_burger_CC_2.jpg" border="0" width="461" height="661" width_o="461" height_o="661" src_o="http://payload.cargocollective.com/1/3/110980/1433726/Bubba_burger_CC_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1433726/Bubba_burger_CC_3.jpg" border="0" width="461" height="661" width_o="461" height_o="661" src_o="http://payload.cargocollective.com/1/3/110980/1433726/Bubba_burger_CC_3_o.jpg" align="left" /> “The Hunger Patrol” takes advantage of Bubba Burger’s already established sponsorship of baseball teams, including the Atlanta Braves and Chicago Cubs. Members of this crew would throw free Bubba Burgers to fans at unexpected times during the game. <img src="http://payload.cargocollective.com/1/3/110980/1433726/PORT_BUBBA_HUNGER_PATROL_resize2_720.jpg" border="0" width="720" height="458" width_o="2000" height_o="1274" src_o="http://payload.cargocollective.com/1/3/110980/1433726/PORT_BUBBA_HUNGER_PATROL_resize2_o.jpg" align="left" /> Since Bubba Burgers are always ready to go, the grill should be too. “Emergency grill kits” would be sold beside Bubba Burgers in grocery stores. Each kit would have the ability to magnetically stick to the refrigerator (or car, if tailgating). <img src="http://payload.cargocollective.com/1/3/110980/1433726/PORT_BUBBA_KIT_resize2_720.jpg" border="0" width="720" height="394" width_o="1600" height_o="876" src_o="http://payload.cargocollective.com/1/3/110980/1433726/PORT_BUBBA_KIT_resize2_o.jpg" align="left" /> http://www.jasonsearcy.com/The-Onion http://www.jasonsearcy.com/following/jasonsearcy.com/The-Onion Thu, 12 May 2011 03:47:54 +0000 Jason Searcy | Copywriter 1433513 The Onion can find humor in just about anything. Since its look and content parody the news media, it’s natural for it’s advertising to poke fun at another publication’s iconic advertising (and have a little fun in the process). <img src="http://payload.cargocollective.com/1/3/110980/1433513/PORT_ONION_1_no_border_720.jpg" border="0" width="720" height="466" width_o="953" height_o="618" src_o="http://payload.cargocollective.com/1/3/110980/1433513/PORT_ONION_1_no_border_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1433513/PORT_ONION_2_no_border_720.jpg" border="0" width="720" height="466" width_o="953" height_o="618" src_o="http://payload.cargocollective.com/1/3/110980/1433513/PORT_ONION_2_no_border_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1433513/PORT_ONION_3_no_border_720.jpg" border="0" width="720" height="465" width_o="953" height_o="616" src_o="http://payload.cargocollective.com/1/3/110980/1433513/PORT_ONION_3_no_border_o.jpg" align="left" /> http://www.jasonsearcy.com/Not-For-Tourists http://www.jasonsearcy.com/following/jasonsearcy.com/Not-For-Tourists Thu, 12 May 2011 03:47:53 +0000 Jason Searcy | Copywriter 1433468 Not For Tourists guidebooks are written for locals, by locals. They help residents get the most out of their cities by mapping everything from parking lots to pastry shops. <img src="http://payload.cargocollective.com/1/3/110980/1433468/PORT_NFT_1_720.jpg" border="0" width="720" height="465" width_o="1159" height_o="750" src_o="http://payload.cargocollective.com/1/3/110980/1433468/PORT_NFT_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1433468/PORT_NFT_2_720.jpg" border="0" width="720" height="538" width_o="1003" height_o="750" src_o="http://payload.cargocollective.com/1/3/110980/1433468/PORT_NFT_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/110980/1433468/PORT_NFT_3_bigger_720.jpg" border="0" width="720" height="784" width_o="900" height_o="980" src_o="http://payload.cargocollective.com/1/3/110980/1433468/PORT_NFT_3_bigger_o.jpg" align="left" /> "Neighborhood Naturalization Packs" would be given to new NFT guidebook owners who have just moved to a new city or area of the city. NFT could also partner with realty companies to better reach new residents. <img src="http://payload.cargocollective.com/1/3/110980/1433468/PORT_NFT_4_720.jpg" border="0" width="720" height="466" width_o="1543" height_o="1000" src_o="http://payload.cargocollective.com/1/3/110980/1433468/PORT_NFT_4_o.jpg" align="left" /> Since a large part of NFT is about local pride, T-shirts and bumper stickers could provide a good way for residents to show it (and maybe a little attitude). <img src="http://payload.cargocollective.com/1/3/110980/1433468/PORT_NFT_5_720.jpg" border="0" width="720" height="466" width_o="1545" height_o="1000" src_o="http://payload.cargocollective.com/1/3/110980/1433468/PORT_NFT_5_o.jpg" align="left" />